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Google Penguin Updates
We at West Los Angeles SEO are dedicated to staying current with every update to
Google’s algorithms that determine SER s (Search Engine Results. Google Penguin is
a code name[1] for a Google algorithm update that was first announced on April 24,
2012. The update is aimed at decreasing search engine rankings of websites that violate
Google’s Webmaster Guidelines[2] by using now declared black-
Penguin’s effect on Google search results
By Google’s estimates,[7] Penguin affects approximately 3.1% of search queries in
English, about 3% of queries in languages like German, Chinese, and Arabic, and an
even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google
unveiled the latest Penguin update, called Penguin 1.1. This update, according to
Matt Cutts, was supposed to affect less than one-
Google’s Penguin feedback form
Two days after Penguin update was released Google prepared a feedback form,[13][14] designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites. Matt Cutts explained that over 600,000 of them were about black hat and less than 25,000 about unnatural links.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape. Our latest news about Penguin is below.
No, Google Hasn’t Released Unannounced Penguin Updates
Is Google pushing Penguin Updates without announcing them? A recent Google video
might give that suggestion, but the Google tells us this is not the case. Confusion
Over Penguin Refreshes The last time Google has confirmed a refresh or update to
the Penguin anti-
The basic advice is simple, SEOs and webmasters need to do one thing – diversify.
We at West Los Angeles SEO are not just recommending that you just focus on Bing and make sure your site does well there too. Yes, if you lose all your Google traffic, ranking well in Bing is nice but since Bing only has about 30% marketshare, you are still missing out on a lot of traffic..
We as one of Los Angeles best SEO companies recommend that you diversify outside of search. “Algorithms change. Rankings change. Competition happens.” It does – so look at social media, look at Twitter, Facebook, Pinterest as traffic sources. Look towards email marketing and other forms of offline marketing.
Of course we at LA SEO recommend you build the best site in your niche, make yourself an authority and your site should be “future proof.” But in terms of what is important for Google and Bing in the future, Duane says “search is influenced by social today.” What is next? Also, what is the next SEO spam tactic and are you doing it?
So when Bing talks about Google’s latest update, they are not just saying leave Google for Bing – they are saying – be a smarter marketer and think about the future, making the best resource and most importantly – diversify.
Many site owners complained that even after they made changes to their sites in order
to be more “Panda and Penguin friendly,” their sites didn’t automatically recover.
Panda updates do not happen at regular intervals, and Google doesn’t re-
Google Penguin Update Overview:
The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.
West Los Angeles SEO are aware of all he remedies and solutions to help websites recover from loss of traffic they might have seen as a result of both Google Panda and Google Penquin updates.
Penquin 2.0 It’s easier to comply than fight the latest changes