On May 22nd Google's head of webspam, Matt Cutts, announced the launch of the search giant's latest algorithm update, Penguin 2.0. In essence, it turned the volume up on its original Penguin algorithm and targets websites with inbound links from questionable, low-quality, and irrelevant sites. Digital marketers who want to know more about this update and how to react will find advice and solutions in the new eBook, SEO in a Post-Penguin 2.0 World. Here are three steps taken from the eBook that will help you recover if your organic search traffic has experienced a dramatic decline since the release of Penguin 2.0.
1. Create Remarkable Content
Targeted at a Specific Audience. Google has been telling everyone for years to do this. However, search engines traditionally haven't been very good at distinguishing good content from bad content. This latest update helps it further validate the off-page signals (links) that segment remarkable content from the rest . Online content must be consumed, shared, and cited if it is to gain visibility in search results. If content is truly remarkable and easy to find on relevant and authoritative third-party websites, search visibility happens naturally. The Penguin 2.0 update specifically targets websites that are getting the majority of their links from unauthoritative or untrustworthy third-party websites. This is generally an attribute of unremarkable content. We at West LA SEO are experts at creating content not only that will engage your clients, but will also help your site rate high in the search engine results. Also, we only create links that are meaningful and legit.
2. Create Advanced Content
Advanced content is more than just an article or blog post. We at West Los Angeles SEO would call this sort of content a Youtility. It usually comes in the form of a problem-solving eBook, white paper or guide. SEO in a Post Penguin 2.0 World calls this a contribution to an industry .Advanced content that's well-researched, well-written and impactful is a link-worthy asset. People want to consume, share and cite it if it's remarkable. In the long-run, creating linkable assets of this nature will organically build a diverse set of off-page search signals. In the short term, they can drive referral traffic, conversions, leads, social buzz and e-mail list growth. We at West LA seo can help your site become an authourity and a interactive site with meaningful posts and interactive blogs. We like to co-write meaningful content with our clients as you/ they are the true experts in your field with the business experience that no amount of just writing skills can replace.
West LA SEO can help your site recover as quickly as possible from any negative impact the latest google updates have had on your site and business. There is also a formal process in which a request can be made to Google to re-evaluate your site and to take into consideration the changes made to your site in complying with Google guidelines