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GOOGLE PANDA UPDATES
Google has announced a new Panda refresh, making this version number 24.This refresh has a noticeable impact 1.2% of English based queries according to Google.
The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates every 4 weeks or so.
Last week there were significant reports of a Google update, which Google denied.
Here are all the releases so far for Panda:
Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
Related Topics: Features: Analysis | Google: Panda Update | Google: SEO | Panda Update News | Top News
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The Panda process
Google Panda was built through an algorithm update that used artificial intelligence
in a more sophisticated and scalable way than previously possible. Human quality
testers rated thousands of websites based on measures of quality, including design,
trustworthiness, speed and whether or not they would return to the website. Google's
new Panda machine-
Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis. On April 24, 2012 the Google Penguin update was released, which affected a further 3.1% of all English language search queries, highlighting the ongoing volatility of search rankings.
On September 18, 2012, a Panda update was confirmed by the company in its official Twitter page, where it announced, “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected"
Another Panda update began rolling out on January 22, 2013, affecting about 1.2% of English queries.
We at West LA SEO are always up to date with Google’s current search engine algorithm
updates. Google’s Panda Update is a filter introduced in February 2011 meant to stop
sites with poor quality content from working their way into Google’s top search results.
Panda is updated from time-
Google says it only takes a few poor quality, or duplicate content, pages to hold
down traffic on an otherwise solid site. Google recommends either removing those
pages, blocking them from being indexed by Google, or re-
Best Regards, West LA SEO (424) 272-
Panda Updates for 2013
Panda Recovery — July 18, 2013
Google confirmed a Panda update, but it was unclear whether this was one of the 10-
Confirmed: Google Panda Update: The "Softer" Panda Algorithm (SER)
Google's Matt Cutts tweeted a reply suggesting a "multi-
Google's Matt Cutts: Multi-
Panda Dance — June 11, 2013
While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.
Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days (SEL)
"Payday Loan" Update — June 11, 2013
Google announced a targeted algorithm update to take on niches with notoriously spammy
results, specifically mentioning payday loans and porn. The update was announced
on June 11th, but Matt Cutts suggested it would roll out over a 1-
Google Payday Loan Algorithm: Google Search Algorithm Update To Target Spammy Queries (SEL)
Google Spam Algorithm For Spammy Queries: Pay Day Loans+ (SER)
Penguin 2.0 (#4) — May 22, 2013
After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.
Penguin 4, With Penguin 2.0 Generation Spam-
Domain Crowding — May 21, 2013
Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.
Google Domain Crowding Update: May 2013 (High Position)
Google Domain Clustering Update (Justin Briggs)
"Phantom" — May 9, 2013
In the period around May 9th, there were many reports of an algorithm update (also verified by high MozCast activity). The exact nature of this update was unknown, but many sites reported significant traffic loss.
A Google Update Is Happening (Google: Nothing To Announce Now) (SER)
SEO Findings From Google’s Phantom Update (GSQi)
Panda #25 — March 14, 2013
Matt Cutts pre-
Panda #24 — January 22, 2013
Google announced its first official update of 2013, claiming 1.2% of queries affected.
This did not seem related to talk of an update around 1/17-
Google's head of search spam, Matt Cutts posted a new video today talking about the
Panda update. The question he tried to answer was, "what should a site owner do if
they think they might be affected by Panda?" Matt's short answer to the question
is to make sure to write high quality content, content at the level of published
books or in popular magazines. Content is definitely king. Cutts explains that Panda
launched on February 24, 2011 and this year has been integrated into the "indexing
process" where the algorithm is somewhat baked into the normal ranking algorithms.
West LA seo stays up-