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CHOOSING THE BEST URL FOR YOUR BUSINESS by West Los Angeles SEO
Selecting the best URL for your business is one of the most important decisions regarding the effectiveness of your online presence. Here are some tips/ suggestions that you should consider. If it’s the 1 item you pay a professional like ourselves at West Los Angeles SEO to do for you this should be it. We can and will find the best URL for your business for a modest fee.
Brainstorm 5 Top Keywords
When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match.
Make the Domain Unique
Having your website confused with a popular site already owned by someone else is
a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated
or misspelled version of an already established domain. I still believe that Flickr
desperately needs to buy Flicker.com -
Only Choose Dot-
If you're not concerned with type-
Make it Easy to Remember
Remember that word-
Keep the Name as Short as Possible
Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.
Create and Fulfill Expectations
When someone hears about your domain name for the first time, they should be able
to instantly and accurately guess at the type of content that might be found there.
That's why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com
and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually
praise) required far more branding because of their un-
Avoid Copyright Infringement
This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.
Set Yourself Apart with a Brand
Using a unique moniker is a great way to build additional value with your domain
name. A "brand" is more than just a combination of words, which is why names like
mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names
like bankrate.com or lendingtree.com. SEOmoz itself is a good example -
Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls
down on being easy to remember or type. I'd suggest not using spelled-
Don't Follow the Latest Trends
Website names that rely on odd mis-
Use an Ajax Domain Selection Tool
Websites like AJAXWhois and Domjax make it exceptionally easy to determine availability
of a domain name -
We at West Los Angeles SEO are truly here to help and will take you through the process of selecting the best possible domain name for you for a modest fee.